Why your product isn’t selling as much as it should
Why do people buy?
It’s not because of the price, the features, or even how good your product is. It’s because of how it makes them feel.
Think about it. When you grab a latte at your favorite coffee shop, are you just paying for the caffeine? Or are you buying into the cozy vibes, the smell of fresh-ground beans, and that fleeting moment where you feel like life is a little more indulgent?
This is the secret sauce that separates products people buy once from experiences they can’t stop raving about. People don’t just buy what you sell—they buy the emotions, the transformation, and the story that comes with it.
If you want to sell more, it’s time to stop pushing products and start creating feelings.
Why Feelings Matter More Than Features
People don’t make decisions with logic—they justify them with it. The actual buying decision happens in the emotional part of the brain.
Think about it: Would you rather buy another generic online course…
...or join a community where you’re inspired, supported, and celebrated every step of the way?
The content might be the same, but the experience is entirely different. That’s the key.
How to Create an Experience That Sells
If you want to stand out in today’s crowded market, you’ve got to sell more than a product. You need to sell an experience. Here’s how to do it:
1. Understand Your Customer’s Desired Emotion
What do your customers really want? It’s not just the product or service—it’s the feeling it delivers.
Are they looking for confidence?
Do they want convenience?
Are they chasing a sense of belonging?
Figure out the emotional payoff they’re after, and design your offer to deliver it.
Example: A fitness program doesn’t just sell workouts—it sells confidence, energy, and the pride of sticking to a goal.
2. Craft a Story Around Your Offer
Stories sell because they connect on a human level. What’s the story behind your product or service? How does it fit into your customer’s journey?
Position your offer as the solution to their problem.
Highlight the transformation they’ll experience.
Make your customer the hero of the story.
Example: Apple doesn’t sell phones; they sell creativity, connection, and status. Every product feels like a tool to create your best life.
3. Overdeliver on the Experience
It’s the little details that turn a good product into an unforgettable experience. Look for ways to surprise and delight your customers.
Personalize the experience.
Add unexpected bonuses.
Make the journey as enjoyable as the destination.
Example: Think of brands like Disney. From the moment you step into a park, every detail is designed to transport you to another world.
4. Ask Yourself: What’s the Story They’ll Tell?
After someone buys from you, what’s the story they’ll share with their friends? If you can craft an experience so memorable they can’t stop talking about it, you’ve already won.
Focus on creating moments that stick—ones that make them feel excited, appreciated, or transformed.
Why This Works
When you sell a feeling, you create an emotional connection that’s hard to break. People don’t just buy your product; they buy into your brand. And when they feel something meaningful, they come back for more—and bring their friends with them.
Your Action Plan to Sell the Feeling
Ready to start creating an experience that sells? Here’s your next move:
Identify the Emotion You’re Selling: What’s the feeling your customers want most? Write it down.
Map Out the Experience: What’s the journey your customer takes when they interact with your brand? Where can you add a personal or emotional touch?
Ask for Feedback: Talk to your customers. Find out what they love most about your product and where you can improve the experience.
Overdeliver Today: Add one unexpected touch to your product or service that makes your customer feel special.
Final Thought: Create the Feeling, and the Sales Will Follow
Here’s the deal: people don’t remember the specs or the features—they remember how you made them feel. If you want to sell more, focus on creating an experience your customers can’t stop talking about.