Are you running your business—or is it running you?
Here’s a question most entrepreneurs avoid asking themselves: are you truly running your business like a CEO, or are you just another employee trapped inside it?
The difference?
A CEO focuses on the big picture, the big moves, and the big wins. They’re not buried in the day-to-day grind, juggling every little task. CEOs delegate, strategize, and focus their energy where it matters most. Employees, on the other hand, stay stuck in the how instead of finding the who.
If you’re serious about growth, it’s time to stop playing employee and start stepping into the CEO role your business needs. Let me show you how.
Delegate to Elevate
Let me be clear: your job isn’t to do everything. It’s to figure out who can.
CEOs aren’t the ones cranking out every task. They’re the ones building the team, setting the vision, and steering the ship. The problem most entrepreneurs face is a refusal to let go.
You think, “No one can do this as well as I can.” And maybe you’re right. But guess what? That mindset is the fastest way to keep your business small.
The Fix: Start small. Pick one task you’re currently handling that someone else could easily take over. Delegate it, trust the process, and move on to higher-value work.
Plan for Profit
Here’s a hard truth: busy doesn’t mean productive.
You can fill your day with 50 tasks and still have zero progress toward your goals. Why? Because not all tasks are created equal. CEOs don’t waste time on activities that don’t move the needle.
Instead, they focus on income-producing activities—the things that directly impact growth, revenue, or scalability.
The Fix: Look at your to-do list. If it’s not tied to profit, growth, or long-term vision, cross it off or delegate it. Prioritize what matters most.
Solve Big Problems
The bigger the problem, the bigger the reward.
CEOs aren’t afraid of challenges—they seek them out. Why? Because big problems create big opportunities. When you solve something significant for your customers, your team, or your business, the ROI is exponential.
The Fix: Identify one major problem you or your customers are facing. Brainstorm ways to tackle it head-on. Big wins come from bold solutions.
Measure Everything
What gets measured gets improved.
You can’t manage what you don’t track. CEOs know their numbers—revenue, expenses, conversion rates, team performance—you name it. Data drives decisions, and decisions drive growth. If you’re not measuring your progress, you’re just guessing.
The Fix: Choose one metric that matters most to your business right now. Start tracking it daily or weekly, and use that data to guide your next moves.
Why Thinking Like a CEO Matters
When you stay stuck in the weeds, you limit your growth. You’re too busy working in your business to work on it.
Thinking like a CEO means:
Delegating tasks that aren’t the best use of your time.
Focusing on strategy and profitability over busyness.
Solving meaningful problems that create real value.
Measuring your efforts to optimize and scale.
It’s not about working harder—it’s about working smarter.
Your Action Plan to Step Into the CEO Role
Ready to start thinking like a CEO? Here’s what you need to do today:
Delegate One Task: Find something on your plate you can hand off and give it to someone else. Trust them to handle it.
Identify Your Most Profitable Activity: Focus on the one thing you do that generates the most revenue or growth. Double down on that.
Tackle a Big Problem: Pick one significant challenge your business or customers face. Create a plan to solve it.
Start Tracking a Key Metric: Whether it’s revenue, leads, or productivity, start measuring what matters most to your business.
Final Thought: Be the CEO Your Business Needs
Here’s the deal: your business doesn’t need another employee—it needs a leader. If you’re serious about growth, it’s time to let go of the grind and step into the CEO role. Delegate, strategize, and focus on what moves the needle.