Why Your Content Isn’t Making Money—And How to Fix It
Hey, Dealmaker! It’s your boy Mark Evans DM, and today we’re going to talk about making real money with your content. 💸 I know everyone’s out there cranking out videos, writing blogs, or posting on social like it’s going out of style. But here’s the truth—if you’re just creating content and hoping it’ll magically make you money, you’re doing it wrong. Let’s dive into the right way to do this.
Tip 1: Stop Trying to Do It All Yourself
First thing’s first—you can’t do it all by yourself. Trying to handle every single part of content creation will burn you out faster than a matchstick. You’ve got to delegate. That means building a team, even if it’s just one person to start. Get someone to handle the tasks that eat up your time—editing, posting, creating graphics—so you can focus on the bigger moves.
Think of yourself as the coach. Your job is to call the plays, not run every position on the field. Find people who are good at what they do, set up some systems to keep things smooth, and trust them to get the job done.
Tip 2: Make Sure Your Content Has a Goal
Here’s a big mistake I see all the time: folks creating content without a clear goal. Every single piece of content should have a purpose. Is it to get people to DM you? Join your program? Book a call? You’ve got to know exactly what you want them to do after they read, watch, or listen to your stuff.
And don’t just sit around waiting for ad dollars to show up—that’s a losing game. Make sure your content has strong calls to action. Tell people what to do next, and make it super easy for them. If you don’t ask, they won’t act!
Tip 3: Build Simple Systems That Work
Let me tell you—systems are your secret weapon. They help you stay consistent, and consistency is what builds trust and a loyal audience. Start with small systems that make your life easier, like a content calendar that lays out what to post and when. Or, use tools to schedule your social media posts ahead of time so you’re not scrambling at the last minute.
Another great system is creating templates for everything—emails, social posts, videos. That way, you’re not reinventing the wheel every time. Make it easy for yourself and your team to crank out high-quality content fast.
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Tip 4: Repurpose What’s Already Working
Don’t think you have to come up with brand-new content every single day. Work smarter, not harder. Repurpose your best content across different platforms. Got a blog post that did great? Turn it into a video, make a quick infographic, or pull quotes for social media posts.
You’re squeezing all the juice out of what’s already working. That’s how you get more mileage with less effort. Your content should be like a well-oiled machine, working for you 24/7.
Tip 5: Keep Your Audience Engaged and Coming Back
Content isn’t just about talking to people; it’s about starting a conversation. Engage with your audience. Ask questions, respond to comments, and make them feel like they’re part of your journey. The more people feel connected to you, the more likely they are to trust you—and buy from you.
Try using polls, quizzes, or challenges to get people interacting with your content. Create a sense of community. Your audience is more likely to stay loyal if they feel like they’re part of something bigger.
Tip 6: Make Money Moves with Every Piece of Content
Don’t just post for fun. Make sure every post, video, or blog has a plan for how it can lead to money. This could mean adding a link to a product, inviting them to a free webinar that leads to a sale, or even just getting them to join your email list.
Each piece of content should lead them one step closer to working with you. It’s like setting up a trail of breadcrumbs leading them to the big offer at the end. Always be guiding them to take that next step.
Wrapping It Up
Alright, here’s the game plan: Stop doing it all yourself. Delegate and build a team. Make sure every piece of content has a clear goal and strong call to action. Set up simple systems to keep things running smoothly. Repurpose your best content to save time and expand your reach. Engage with your audience to build trust. And always make sure your content is leading somewhere that makes money.
If you follow these steps, you’ll stop wasting time and start making your content work for you, day in and day out.
Now get out there and make it happen, Dealmaker!
Mark Evans DM