How to Turn a Challenging Market into Your Biggest Opportunity
Hey, Dealmaker! It’s your boy Mark Evans DM, and today, we’re getting real about something everyone’s feeling—business is tough right now. No doubt about it. But let me tell you something: if you can survive this, you’re setting yourself up for easy mode later on. 💪
Look, I’ve been in business for 28 years. I’ve seen my share of storms. The highs, the lows, and everything in between. And you know what I’ve learned? The key to winning in tough times is simple—build strong teams and double down on what works.
Why Tough Times Are a Good Thing
I know it sounds crazy, but tough times can actually be a good thing. Why? Because when things get hard, most people start pulling back. They slow down, they get scared, and they stop taking action. But not you. This is your chance to move forward while everyone else is stuck.
Think about it—if you can thrive when it’s tough, imagine how much easier it will be when things get better! You’re building muscle right now. You’re getting stronger, smarter, and better prepared for whatever comes next. So, let’s use this time to get ahead.
Double Down on What Works
Here’s the deal—when things get tough, stop wasting time on things that don’t matter. Focus on what’s working and do more of it. Is there a part of your business that’s still bringing in money? Double down on that. Is there a strategy that’s been getting results? Focus all your energy there.
When I say “double down,” I mean go all in. Put your time, money, and resources into what’s working and let the rest go. It’s about playing smart, not hard. Find your sweet spot and stick with it.
Surround Yourself with Winners
This one is huge—if you want to win in tough times, you’ve got to hang out with people who’ve been through it before. Find the ones who’ve seen the rough patches and come out stronger. These are the folks who know how to turn challenges into opportunities.
When I was starting out, I made sure to learn from seasoned business owners who’d been through all kinds of ups and downs. They taught me how to see the silver lining, how to find the opportunities when others only saw problems. And that’s what I want for you. Get around people who know how to win, no matter what.
Look for the Big Opportunities
Even though it’s tougher, people are still crushing it and making serious money right now. 💵 You’ve just got to look for the opportunities that others are too scared to see. When everyone else is pulling back, that’s your signal to push forward.
Opportunities are hiding in plain sight. Maybe it’s a new market to explore, a different way to serve your customers, or a chance to buy up assets when they’re undervalued. Keep your eyes open, and don’t be afraid to take a calculated risk.
Stay Relentless
Here’s the thing—this isn’t the time to give up or slow down. You’ve got to stay relentless. The struggles you’re facing today are the foundation for your success tomorrow. Keep pushing forward, even when it feels like the world is against you.
The people who win in tough times are the ones who don’t back down. They’re the ones who keep going when everyone else quits. And that can be you. It’s not about being the smartest or the most talented—it’s about having the guts to keep moving forward.
Wrapping It Up
So, here’s the bottom line: business might be tough right now, but that just means the rewards will be even bigger for those who push through. Focus on what works, surround yourself with winners, and keep looking for those big opportunities. You’ve got this!
Hang in there. Keep pushing. Because when you come out on the other side, you’ll be stronger, wiser, and ready for whatever comes next.
Let’s make it happen!
Mark Evans DM