Why most networking advice is dead wrong
Happy Thanksgiving, Dealmaker: Let’s Talk About Your Network
Thanksgiving is here—a time for turkey, stretchy pants, and awkward small talk with relatives. But more importantly, it’s a time to reflect on what we’re grateful for.
Let me start by saying this: I’m grateful for you. The grinders, the doers, the dealmakers who show up every day ready to build something incredible.
And while we’re on the subject of gratitude, let’s talk about the people in your corner. Because here’s the truth: your network is your net worth.
Your Network Is Your Potential
You’ve heard the saying before, but let me tell you something real—just collecting contacts isn’t enough.
Having a phone full of numbers or a bloated LinkedIn profile might look good on the surface, but a big network with zero depth is like owning a fancy car with no gas—it’s not taking you anywhere.
The people you surround yourself with will either lift you up, keep you stuck, or drag you down. If you’re serious about leveling up, you need relationships built on trust, mutual value, and shared growth. The ones that challenge you to think bigger and do better.
Why Quality Beats Quantity
Let’s get one thing straight: you don’t need 1,000 connections. You need 10 real ones.
A small, trusted network will open more doors than a massive, shallow one ever could. Why? Because depth beats width. Real relationships aren’t transactional—they’re transformational. They’re about lifting each other up, not keeping score.
Want to know the secret sauce to building a network that actually works? Start by showing up with something to give, not something to take.
How to Build Relationships That Matter
Strong networks don’t happen by accident—they’re built with intention and effort. Here’s how you start:
Add Value First: Nobody wants to hear your pitch before they know who you are. Instead of asking what someone can do for you, ask yourself what you can do for them.
Align with Shared Values: Look for people who share your drive, ambition, and work ethic. These are the people who’ll push you to grow.
Invest Consistently: Relationships take time. Don’t just show up when you need something. Regular check-ins and genuine engagement go a long way.
Prioritize Proximity: Spend time with people who inspire you. The closer you are to greatness, the more it rubs off.
Your Thanksgiving Action Plan
Thanksgiving is the perfect time to strengthen your connections and start building a network that truly matters. Here are four challenges to tackle today:
Audit Your Circle: Take a hard look at your current network. Who’s helping you grow? Who’s holding you back? Adjust accordingly.
Reach Out to Someone: Send a message or make a call to someone you admire. Let them know you’re thinking about them, and start the conversation.
Add Value Without Asking: Find one way to help someone in your network today—without expecting anything in return. Gratitude grows when you give freely.
Plan a Face-to-Face Meeting: Relationships grow faster in person. Schedule coffee, lunch, or even a quick Zoom call to reconnect.
Why Your Network Matters More Than Ever
The truth is, success doesn’t happen in a vacuum. No one builds anything great alone. Behind every big win is a network of people who inspire, challenge, and support you.
So, this Thanksgiving, as you’re counting blessings, think about the people in your life. Who’s pouring into you? Who are you pouring into? The quality of your network sets the ceiling for your success. Choose wisely.
Final Thought: Build with Intention
Here’s the deal: Your network isn’t just about numbers—it’s about depth. It’s about creating relationships that lift you higher and make you better. If you want to grow, focus on growing together.
So, who’s one person in your network you’ll connect with today? Hit reply and let me know—I’d love to hear how you’re building relationships that matter.
Grateful for you,
Mark Evans DM