Why Most Leads Don’t Convert (And How to Fix It)
Hey, it’s your boy Mark Evans DM, and today we’re talking about something that can make or break your business—leads. 🎯 Here’s the truth: Not every lead is a winner, but with the right strategy, you can turn any lead into cash. 💰 Most people treat leads like a lottery ticket, hoping to hit the jackpot without putting in the work. But let me tell you, that’s not how the game is played.
Why Most People Get Leads All Wrong
So, here’s the deal: Leads aren’t luck. They’re not magic. They’re an opportunity—an opportunity that you gotta work if you want to see results. Too many people get leads and then just sit around, waiting for them to turn into gold. And guess what? Most of the time, they don’t. Why? Because they’re not treating their leads the right way.
You’ve got to work those leads like a pro. You’ve got to know who’s serious, follow up like crazy, and track your numbers. Only then do you start turning leads into real money. Let me break down how it’s done.
Step 1: Qualify Like a Pro
First things first—qualify your leads. 🚦 Stop wasting time on people who aren’t serious. Ask the right questions upfront. Are they ready to buy? Do they have the budget? Are they the decision-makers?
If they’re just “thinking about it,” move on. Focus on the ones who are ready to take action. Knowing who’s serious and who’s just kicking tires will save you a ton of time and energy. It’s all about finding the right ones and putting your effort there.
Step 2: Follow Up Like a Madman
Here’s a big one—follow up, follow up, follow up! 80% of sales happen in the follow-up. That means if you’re not following up, you’re leaving money on the table.
Most people give up after one or two tries. But that’s not how deals get done. If you’re serious about closing, you’ve got to stay in the game. Don’t be afraid to reach out again and again. A lot of folks just need a little nudge to make a decision.
Follow up until you get a clear “yes” or a definite “no.” Don’t leave it hanging. Be persistent, be consistent, and keep showing up.
Step 3: Track Your Metrics
Leads are just numbers until you turn them into money. 📊 You’ve got to know your stats inside and out. How many leads are you getting? How many are converting? What’s your closing rate?
If you don’t know your numbers, you can’t improve them. Keep track of everything—where your leads are coming from, how long it takes to close them, and what’s working best. When you know your numbers, you can start making smarter decisions and see where to focus your energy.
Step 4: Don’t Just Hope—Make It Happen
Too many people hope their leads will turn to gold. Hope is not a strategy! You’ve got to take action and make it happen. 💪 Remember, leads are just the beginning. What you do with them is what counts.
Use these steps—qualify like a pro, follow up like mad, and track your metrics. When you do that, you’re not just waiting around—you’re making things happen.
The Bottom Line
So here’s the truth, Dealmaker: Not every lead will be a winner, but every lead can be worth something if you work it right. It’s all about having a process, being persistent, and knowing your numbers. Don’t leave your leads up to chance. Turn them into opportunities, and then into money.
Stop treating leads like a lottery ticket, and start treating them like the real opportunities they are. Work them right, and watch how fast things start to change for you.
You got this! Now go out there and make those leads count!
- Mark Evans DM