The shift that turned my business around overnight
Alright, listen up, Dealmaker—let’s cut through the noise. Everyone’s out here chasing the next shiny object: the latest software, the hottest marketing hack, that “magic bullet” everyone swears will change the game overnight. But let me tell you something that most won’t—none of that stuff really matters if you’re not investing in the most important asset you’ve got… your people. 🛠️
Yeah, I said it. It’s not the gadgets, not the tactics, not even the trendy buzzwords. The real MVPs of your empire? It’s the builders you’ve surrounded yourself with, the ones who go to war with you every single day. Let’s dive into why the best return on investment (ROI) isn’t found in some high-ticket course or fancy CRM—it’s in building up your team, your skills, and your vision.
A Lesson From the Trenches 🛠️
Years ago, when I was just starting out, I used to think the secret to growing my business was all about hustling harder than everyone else. “Work more hours, push more deals, buy more tools,” I thought. And yeah, I made money, but I was doing it the hard way. I was paddling like crazy but getting nowhere fast. Ever been there? You’re busting your butt, but it feels like you’re just spinning your wheels?
Then, one day, I had a wake-up call. I realized the smartest entrepreneurs weren’t the ones hustling the hardest. Nope. They were the ones who knew how to build a solid team around them. They weren’t just adding people to their payroll—they were investing in them, training them, challenging them, and giving them the tools to thrive.
Why Investing in People Pays Off Big 💸
Here’s the deal: a business is only as strong as the people behind it. It’s like building a house—you can have the best blueprints and the fanciest tools, but if your foundation (aka your team) is shaky, the whole thing comes crashing down.
Think of it like this: You’re trying to build a skyscraper, but you’re using a crew that’s only ever put together treehouses. What do you think is gonna happen? You’ll either be stuck on the ground floor forever, or that sucker’s gonna topple at the first sign of a strong wind.
But when you invest in the right people—when you build them up, empower them, and let them take ownership—you’re not just building a business, you’re building an empire. And that’s how you achieve longevity, scalability, and freedom.
The Power of Building Skills, Teams, and Dreams 🌄
Build Skills: The first investment is always in yourself. If you’re not growing, your business won’t grow either. So keep feeding your mind with books, courses, and mentors. The more you learn, the more you earn.
Build Teams: Once you’re leveling up, it’s time to bring your team along for the ride. Challenge them to get uncomfortable. Encourage them to take risks. Great leaders don’t just demand results—they inspire them.
Build Dreams: And no, I’m not talking about just your dreams. When you help others reach their goals, they’ll go the extra mile for you. That’s how you build loyalty that money can’t buy. When your team sees that you’re invested in their growth, they’ll invest in your vision.
Stop Chasing Tactics—Start Building Legacies 💪
Here’s the bottom line, Dealmaker: Tactics will change, trends will come and go, but people are your greatest asset. The entrepreneurs who thrive aren’t the ones with the fanciest gadgets—they’re the ones who build teams that can weather any storm.
So, here’s your challenge: take a hard look at where you’re investing your time and money. Are you pouring it all into the latest trends? Or are you building up the people who can take your business to the next level? Because at the end of the day, the only thing standing between you and that next big win is the strength of the team you’ve built.
Remember, empires aren’t built overnight, and they sure as hell aren’t built alone. So, stop trying to be a one-man show and start investing in the people who’ve got your back.
— Mark Evans DM