The Key to Business Growth Isn’t What You Think

Everyone’s chasing size these days, right? Bigger audiences, more sales, higher numbers—it's all about “go big or go home.” But what if I told you that smaller, more intimate events can actually deliver bigger profits? I know that sounds backwards, but hear me out.

Let’s be real. You’ve probably been to one of those massive conferences, where 500 people are packed into a room, and you leave with maybe five new connections—if you’re lucky. Everyone’s talking about networking, but no one’s really connecting. You can shake hands, swap business cards, and even smile for a selfie, but do you walk away with anything truly meaningful? Most of the time, no.

The Power of Small Events

Now, imagine walking into a room with only a dozen high-level players. The atmosphere is totally different. You’re not lost in the crowd. You’re having real conversations with people who actually want to make things happen. You’re not just another name on a name tag—they know you, and you know them.

These smaller events might not look as impressive on the surface—fewer attendees, fewer ticket sales upfront—but the connections you make are far more valuable in the long run. It’s all about depth, not just breadth.

Why Less is More

Here’s the deal: Smaller events allow you to build real relationships, not just surface-level contacts. When you have fewer people, you can dive deep into conversations. You can spend time understanding someone’s business, their goals, and their challenges. And that’s where the magic happens.

With those kinds of connections, the deals that follow are bigger. You’re not just shaking hands—you’re building trust. And trust leads to partnerships, collaborations, and bigger opportunities. Fewer people means more impact.

Think of it like this: Would you rather sell 500 $50 tickets or walk out of a room of 12 people with three deals that net you six figures? The math might not look obvious at first, but those smaller rooms are where the real money is.

Quality Over Quantity

Let me share something I’ve learned over the years: Big doesn’t always mean better. In fact, the bigger the event, the harder it is to stand out. People are distracted. They’re running from one session to another, juggling conversations, and by the end of the event, they’re exhausted.

But in a smaller group, the focus shifts. The vibe is different. You’re not chasing after 200 conversations. Instead, you’re forming meaningful relationships with people who can actually help you grow. And the best part? Those relationships last.

When you leave a smaller event, you’re not just following up with a generic “Nice to meet you” email. You’re continuing a conversation that started with purpose, with value, and with intention. That’s where long-term business gets done.

The Long Game

Here’s another benefit of smaller events: They’re an investment in the long game. The relationships you build don’t just pay off right away—they keep paying off over time. That person you connected with on a deep level might not become a client today, but they could refer business to you for years. They might partner with you on a deal that changes the trajectory of your business.

When you play the long game, you’re not focused on the immediate sale. You’re focused on building a network of people who know, like, and trust you. And trust me—those people are worth their weight in gold.

Your Next Move

So, what’s your takeaway here? If you’re still chasing big events, big crowds, and big numbers, you might want to rethink your strategy. Smaller, intimate events are where the real growth happens. You’re not trying to sell to a crowd—you’re building relationships that lead to real, long-term success.

The next time you’re planning an event or deciding which ones to attend, remember this: It’s not about how many people you can get in the room. It’s about the right people, the meaningful conversations, and the lasting connections.

Ready to Make Bigger Moves?

If you’re ready to stop getting lost in the crowd and start making connections that actually move the needle in your business, it’s time to think smaller. Focus on quality, not quantity. Build real relationships, and watch how your business grows.