EP 69: Is Marketing a Cost or Investment?

I can instantly tell if someone will be a massive success or a humiliating failure depending on how they define marketing. You can’t win in business if you think marketing is a cost. It’s an investment vehicle powerful enough to transform $1 into $10 a million times over. Marketing terrifies “fakepreneurs.” But it’s the single greatest wealth building secret known to mankind. In this episode, I reveal why marketing is the bloodline to your business. I’ll show you some different ways to market. And help you get started even if you don’t have a marketing budget. Show highlights include: 

• Why you can’t build a business by word-of-mouth marketing (even if you’re the best at what you do) (3:43) 

• The weird way wasting all of your money on marketing makes you stinkin’, filthy rich (7:37) 

• Why focusing on one social media platform is more profitable than being on every one (10:46) 

• How to make a massive impact with your marketing when you don’t have a penny in your budget (13:53) 

• The “Dollar Trick” from one of the greatest marketers ever that you can easily apply to your promotions (25:52) 

• Why giving gifts is the single best marketing secret you never heard (and easy ways to start sending meaningful gifts) (28:42) 

• How to protect your business from ruthless social media companies who will shut down your accounts for having the wrong political beliefs (48:01) 

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