The One Thing Holding You Back (And How to Fix It)
Most people say they want success.
They want the freedom. The money. The opportunities.
But when it comes time to do the hard, uncomfortable thing?
They hesitate. They second-guess. They wait for the “right time.”
And that’s exactly why they stay stuck.
The Silent Killer of Success: Avoiding Discomfort
Think about the last time you held back on something.
Maybe it was a business move you knew would be a game-changer, but it felt risky.
Maybe it was speaking up in a meeting, but you weren’t sure how it would land.
Maybe it was investing in yourself—hiring a coach, joining a mastermind, or learning a new skill—because it felt like a big leap.
Whatever it was, the moment passed. And instead of taking action, you stayed where it was safe.
That’s how it happens. Not with some dramatic failure, but with tiny decisions to not step forward.
Because staying where you are? It feels easier. It feels comfortable.
But here’s the truth…
Comfort is the enemy of growth.
Why Discomfort = Growth
Every major level-up in your life is going to feel uncomfortable.
The first time you sell something? Awkward.
The first time you pitch yourself? Nerve-wracking.
The first time you invest in yourself? Feels risky.
But after you do it once? It gets easier.
Then you do it again. And again.
And eventually? It’s who you are.
This is how success works. It’s not about talent. It’s not about luck. It’s about how much discomfort you’re willing to push through to get what you want.
The Real Reason You’re Stuck (And How to Fix It)
Most people don’t stay stuck because they’re missing the right information.
They’re stuck because they’re avoiding the actions that actually create success.
Why?
Because those actions feel uncomfortable—and we’re wired to avoid discomfort.
But avoiding discomfort is also avoiding:
Growth
Success
The next level of wealth, freedom, and opportunity
You don’t get what you want by thinking about it.
You get what you want by leaning into the friction instead of running from it.
The people who actually grow—the ones who scale their businesses, build wealth, and create massive opportunities—aren’t the smartest or the luckiest.
They’re the ones who are willing to step into discomfort over and over again.
They do the thing that makes them nervous.
They start before they feel ready.
They lean into the friction instead of avoiding it.
And because of that, they outgrow the ones who stay comfortable.
The 3-Step Formula to Stop Avoiding Discomfort and Start Growing
If you’ve been avoiding the hard things in your business or life, here’s how to shift:
1. Rewire How You See Discomfort
Most people think discomfort = danger.
But in reality? Discomfort is progress.
The reason discomfort feels bad is because your brain is fighting against change. But once you push through, you adapt. You grow. You evolve.
2. Get Comfortable With Imperfection
Perfectionism is just fear in disguise.
People wait until they have the “perfect” plan, the “perfect” timing, or the “perfect” situation… and they never start.
Stop waiting for perfect. Start messy. Start before you feel ready.
The fastest way to grow? Do the thing now. Adjust as you go.
3. Commit to Doing One Hard Thing Every Day
Make this a rule: Every single day, do something that pushes you outside your comfort zone.
Make the call.
Send the email.
Launch the offer.
Show up when you don’t feel ready.
Success is built one uncomfortable move at a time.
What You Can Do TODAY to Break Through
So, here’s the challenge: Do something today that scares you.
Not next week. Not next month. Today.
If you’ve been avoiding a big conversation? Have it.
If you’ve been putting off learning a skill? Start.
If you’ve been waiting to launch, sell, or take action? Do it now.
Push into the friction.
Because on the other side of that discomfort? That’s where everything you want is waiting.
Your move.