The Battle Cry of Broke Friends & Family: "Must Be Nice."

And What To Actually Do About It

If you’ve ever hit a big milestone—whether it’s making your first $100K, buying your dream house, or landing a game-changing client—you’ve probably heard this one:
👉 “Must be nice.”
It’s almost a rite of passage.

But what most people don’t talk about is how to handle it.
How do you stay focused, build the life you want, and keep winning—without getting dragged back down by broke thinking?
Let’s talk about it.

Why Do People Say “Must Be Nice”?

Here’s the raw truth:
They’re uncomfortable.
Not because you did something wrong.
But because you did something different.
You took action.
You bet on yourself.
You built something.

And that success shines a spotlight on their inaction.

But listen…
You can’t shrink yourself to make them comfortable.
You can’t win if you’re stuck waiting for their approval.

3 Lessons You Need To Learn About Broke Thinking (If You Want To Escape It)

1. Success Magnifies Insecurity

The second you start growing, two things happen:

• You attract people who want to grow with you.

• You trigger people who don’t.

Why?
Because most people gave up on their dreams a long time ago.
And when they see you chasing yours, it reminds them they quit.

⚡ Lesson: Their reaction isn’t about you. It’s about them.
Don’t carry their baggage.
Carry your vision.

2. Broke Thinking Isn’t About Money—It’s About Mindset

You ever wonder why some people stay stuck, no matter how many opportunities they get?
It’s because of the way they think.

Here’s what broke thinking sounds like:

• “Be realistic.”

• “Play it safe.”

• “Money isn’t everything.”

• “You’re lucky.”

Here’s what wealth thinking sounds like:

• “How do I grow faster?”

• “Who can help me get there?”

• “How can I provide more value?”

• “What’s my next move?”

⚡ Lesson: If you want to build wealth, you have to think differently.
Not later. Not someday. Right now.
And yes, that means saying “no” to broke advice—especially from the people you love.

3. The Right Circle Changes Everything

Here’s the truth:
Most people don’t need better strategies.
They need better conversations.
You can have the best business plan in the world…
But if you’re hanging out with people who spend all day complaining, gossiping, and playing small, you’ll never get where you want to go.

⚡ Lesson:
Get in rooms where people are:

• Talking about scaling businesses

• Sharing investment strategies

• Comparing notes on how to delegate better, lead better, live better

• Pushing you to think BIGGER
  That’s where the magic happens.

How To Protect Yourself From Broke Thinking (And Build Something Real)

It’s one thing to know why broke thinking happens.
But how do you protect yourself from it?
Let’s break it down.

1. Audit Your Circle—Today.

Make two lists.

• List 1: People who energize you, challenge you, and push you forward.

• List 2: People who drain you, doubt you, or make you question your path.

Spend more time with list one.
Create distance from list two.

And if you don’t have people on list one?
Get in rooms where they hang out.
Masterminds. Events. Groups. Coaching programs.
Start investing in those relationships—before you need them.

2. Rewire Your Thinking Daily.

Success isn’t a one-time decision.
It’s a daily commitment.
The old stories—the ones that tell you to play small, stay safe, settle—are still in your head.

You have to rewrite them every single day.

Try this exercise:

• Every morning, write down one thing you’re doing to move forward.

• Every evening, write down one win—big or small.

Repetition rewires your brain.
And rewiring your brain rewires your life.

3. Learn To Say “No” Without Guilt.

You don’t need to argue with people who don’t get it.
You don’t need to defend your dreams.
You don’t need to apologize for wanting more.

Here’s what you do need to do:

• Say “no” to small thinking.

• Say “no” to excuses.

• Say “no” to opportunities that pull you away from your vision.

Because every “no” creates space for the right “yes.”

Why This Matters (And What’s At Stake)

Every time you let someone else’s opinion pull you back, you lose time.
And time is the one thing you can’t buy back.

The people whispering “must be nice”?
They’ll still be whispering that five years from now.
Still stuck.
Still waiting.
Still bitter.

But you?
You can build something bigger.
A life that creates options.
A business that prints freedom.
A legacy your family will be proud of.

If you stay focused.
If you protect your energy.
If you keep moving.

Final Thought: Choose Your Side

There are two types of people in business:

• The ones who make moves

• The ones who make excuses

You get to choose who you are.
Every. Single. Day.

So…
What side are you on?