Hate Sales? That’s Why Your Business is Barely Surviving
Let’s be real for a second. When your business hits a wall—whether it’s cash flow issues, high overhead, or simply not growing fast enough—the answer isn’t some magic system or secret strategy. Nope. It’s way simpler than that. The quickest way to fix almost ANY problem in your business is to sell more. Sounds obvious, right? But you’d be surprised how many entrepreneurs get stuck, focusing on everything except what drives the needle: Sales.
Why Selling Is Your #1 Priority
You’ve probably heard it a million times, but let me make this crystal clear: Sales cures all problems. That’s not just some catchy line; it’s the truth. If your business is struggling, I guarantee the root of it can be traced back to not having enough sales. Whether it’s cash flow drying up, your overhead going through the roof, or not being able to afford the growth you want, the common denominator in almost every scenario is a lack of revenue.
Let’s break it down:
Cash flow issues? Start selling.
Can’t pay your bills? Close some deals.
Trying to scale but don’t have the funds? You guessed it—SELL.
Lack of Sales = Business Problems
Here’s the reality: If you’re not selling, your business is in trouble. Period. I don’t care how cool your brand is, how innovative your product, or how hard you’re working behind the scenes. If the money isn’t coming in, none of it matters. Without consistent sales, you’ll burn out, and so will your business.
Think about it—how many times have you caught yourself overcomplicating things? You tweak the website, redo the logo, create more content… but none of it translates into sales. And here’s where most entrepreneurs get stuck—they’re so busy “building the business” that they forget the business only survives with revenue.
I see this all the time: business owners who think sales will just happen if everything else is perfect. They’ll focus on fixing operations, hiring more staff, or refining their processes—none of which help if there’s no cash coming in the door. That’s why my #1 advice is to sell, sell, sell.
The Simple Truth: Focus on Sales, Everything Else Can Wait
Let’s get rid of this idea that sales are the end result of all your hard work behind the scenes. It’s the opposite. Sales are the engine that drives everything forward. You want better processes? Sell more first. Need to hire more people? You need revenue. Want to improve your product? Well, you need to sell enough of it to get the feedback to make it better.
If you’re not actively selling—daily—you’re setting yourself up for failure.
Sales = Flexibility and Growth
Here’s another hard truth: Strong sales give you options. With a steady stream of revenue, you can pivot, invest in new opportunities, and even afford to make mistakes without your business going under. Without sales, every small misstep feels like a potential disaster. Trust me—you don’t want to be in that position.
For example, let’s say your overhead spikes unexpectedly. If you’ve been focusing on sales, that increase won’t cripple you because you’ve got the cash flow to cover it. But if you’ve been focusing on all the wrong things and sales have been neglected, that spike can sink you.
Sales = flexibility. When you’re generating revenue, you’ve got the freedom to take risks, invest in growth, and weather the storms that inevitably come.
Why Sales Are About Relationships, Not Just Numbers
I know some people dread the word “sales” because they think it’s about cold calling or being pushy. But here’s the thing: Sales are about relationships. When you build real connections with your customers, selling becomes effortless. It’s not about convincing someone to buy—it’s about solving their problem.
People buy from those they trust, and the best way to build trust is by showing up with a solution. If your product or service genuinely solves a pain point, then selling becomes less about “convincing” and more about connecting. That’s how you keep the cash flowing while building long-term relationships that will continue to drive revenue.
Action Plan: Start Selling More Today
Here’s what I want you to do. Right now, stop whatever you’re doing and focus on one thing: How can I sell more today?
Pick up the phone, reach out to a potential client, or follow up with someone you’ve been meaning to connect with.
Make sure your offer is front and center—don’t be shy about it. People need what you have to offer, but they won’t know it unless you sell it to them.
Final Thoughts
At the end of the day, sales fix everything. If you want to solve the problems in your business, you need to stop overcomplicating things and start selling. No amount of perfect systems or fancy strategies will keep your business afloat if there’s no money coming in. Sales are the lifeline of your business, and when you prioritize selling, everything else becomes easier.
Get out there and close that next deal—your business depends on it.
Mark Evans DM