Confidence Sells
Let me ask you something… When’s the last time you hired someone who wasn’t confident in what they were doing? You probably didn’t. We’re all drawn to people who believe in themselves and their abilities. That same rule applies in business. If you don’t believe in your product or service 100%, how can you expect anyone else to? Confidence isn’t just a nice-to-have—it’s essential if you want to close deals and grow your business.
Let’s break down why confidence is so critical and how you can level up your game by showing up like the expert you are.
Confidence is Contagious
When you’re confident about what you’re selling, your potential clients can feel it. It’s like energy—if you’re showing up unsure, hesitant, or wavering, your clients will pick up on that, and they’ll be hesitant too. But when you walk in knowing your value and trusting in what you bring to the table, people are more likely to trust you.
Confidence doesn’t mean being arrogant. It means you know your stuff, you believe in the value you’re delivering, and you communicate that with certainty. When your energy says, “I’ve got this,” people start believing it too.
Know Your Product Inside and Out
The foundation of confidence comes from truly knowing your product or service. I’m not just talking about surface-level details—you need to understand every aspect of what you offer. The more you know, the easier it is to communicate that value.
Take the time to master your product. Know the ins and outs, the features and benefits, and, most importantly, how it solves your client’s problem. When you can confidently explain how your product or service changes the game for your clients, it shifts the conversation from sales to solutions.
Confidence Doesn’t Happen Overnight
Let’s be real—confidence isn’t something that magically appears. It’s built over time. Every successful deal, every piece of positive feedback, and even every mistake you learn from adds to your confidence. So if you’re feeling a little shaky at first, that’s okay. Keep pushing, keep showing up, and your confidence will grow with every win.
When I first started out, I didn’t have all the answers. But I kept learning, kept improving, and over time, that confidence in my abilities showed up. The more you put in the work, the more confident you’ll become.
Stop Selling, Start Guiding
Here’s something most people get wrong—they try to sell too hard. When you’re desperate to close a deal, your confidence goes out the window. People can feel that desperation, and it doesn’t inspire trust.
Instead, shift your mindset from “selling” to “guiding.” You’re not here to push a product down someone’s throat. You’re here to guide them toward the solution they need. When you focus on helping people rather than closing the sale, you naturally come across as more confident. You’re confident because you know you’re offering a real solution.
What to Do If You’re Not Feeling Confident
If you’re not 100% confident in your product or service right now, that’s a problem. But here’s the good news—it’s fixable.
First, look at your offer and ask yourself why you’re not feeling confident. Is there something missing? Do you need more training or more product knowledge? Is your pricing aligned with the value you’re offering? Once you identify the root of your doubt, work on fixing it.
Second, practice. The more you talk about your product, the more natural and confident you’ll become. Role-play with a mentor or a colleague. Nail down your pitch, your value proposition, and how you’re solving the client’s problem. The more comfortable you get talking about your offer, the more confident you’ll be.
The Mindset Shift
At the end of the day, confidence comes down to mindset. You need to believe that what you’re offering is valuable, that you’re solving real problems, and that your clients are better off with your product or service. When you internalize that belief, it changes the way you show up in every conversation.
And guess what? Clients notice. They’re not just buying the product—they’re buying the confidence you bring to the table. When you believe in what you’re selling, it makes it 10x easier for them to believe in it too.
Wrapping It Up
Bottom line: If you’re not confident in your product or service, don’t expect your clients to be. Take the time to learn your offer inside and out, build that confidence through experience, and shift your mindset from “selling” to “guiding.” Show up like the expert you are, and watch your business transform.
Remember, confidence is contagious. The more you believe in yourself, the more others will believe in you too. Now get out there and start owning it!
Mark Evans DM