🔑 The Secret to Achieving Your Big Goals (It’s Not What You Think)

Let’s get real for a second… Who do you have to become to get what you want? That’s the question most people don’t ask themselves. They’re focused on the hustle—the grind, the work, the next move. But if you want the dream house, the financial freedom, or even a business that prints cash, it's not just about what you do; it’s about who you are.

Think about it. You can have all the strategies in the world, follow every "success" tip, and grind 24/7, but if you’re not growing into the type of person who deserves those things, you're stuck. Period.

It’s Not About the Goal, It’s About the Growth

A buddy of mine, Sean Whalen, told me this once. He’s a beast of a business guy, and he’s right—you are the most important piece of the puzzle.

You want to hit big financial goals, right? Here’s the hard truth: You have to become someone who not only sets those goals but lives like they’ve already hit them. It’s not about some magic business trick; it's about leveling up your mindset, your habits, and your overall approach to life. So, if you're waiting for success to “just happen,” let me be clear—it won't.

Let me break it down: Winning in business isn’t just about working harder. It's about becoming the type of person who shows up as the version of yourself that’s already winning. It’s a shift in thinking that sets you apart from everyone else who’s still trying to figure it out.

Define What Winning Looks Like for You

Before you can become the person who wins, you need to know what winning looks like for you. Not your neighbor, not the guy you follow on Instagram, but you.

Do you want to make $100K a month? Do you want the freedom to take two months off every year and spend it with your family? Whatever your version of success is, you need to define it clearly.

Once you’ve got that clear picture, ask yourself: “Am I living like the person who has already achieved that?” Are you making decisions like someone who's already at that level, or are you just hoping it magically falls into place?

Pro Tip: Map out your version of winning. Then, break it down—what does that version of you do every day? How do they act? What habits do they have? Once you have that, it’s a matter of aligning your current actions with those behaviors. That’s where the transformation happens.

It’s All in the Daily Routine

Success is built on daily habits. Are you just going through the motions, or are you intentional about your day? The truth is, the people who hit their goals are the ones who commit to showing up, even on the tough days.

What does that look like? It’s waking up with a plan, not just reacting to whatever hits you that day. It’s controlling your time, not letting distractions or pointless tasks take over. It’s about being laser-focused on what gets you closer to your goals.

If your goal is financial freedom, for example, are you taking steps each day to educate yourself, grow your network, and invest in opportunities that bring you closer to that? Or are you just busy being busy? There’s a huge difference between movement and progress. One keeps you stuck, the other moves you forward.

The Mindset Shift You Need

Here's where the magic happens. It’s not enough to just want success; you have to believe you deserve it. And that’s where confidence comes in. Not arrogance—confidence.

Confidence in what you’re selling, confidence in how you show up, and confidence in your ability to solve problems. People buy from those who believe in what they’re offering, and you can’t fake that. Confidence comes from doing the work, knowing your stuff inside out, and showing up consistently.

When you operate from a place of belief, not doubt, people feel it. It changes how you talk, how you sell, and how you close deals. Remember, your clients will believe in you as much as you believe in yourself.

So, Who Do You Have to Become?

Look, we can talk tactics all day. Sales strategies, business hacks, real estate deals—there’s no shortage of tips out there. But all of that is useless if you’re not becoming the person who’s ready to handle it.

Here’s the bottom line: If you’re serious about leveling up, it’s time to start living like the version of you who’s already there. Show up as that person, take the actions that person would take, and watch how quickly things change.

Or don’t. Keep doing the same thing and expecting different results. The choice is yours. But if you’re ready to flip the script, the only question that matters is this:

Who do you have to become?