The Best Deals Don’t Come From Ads—They Come From THIS

There’s a strange belief floating around the entrepreneur world…

“If I just run more ads, I’ll get more deals.”

I get it. Paid traffic is sexy. Clicks, conversions, metrics… all the shiny dashboard stuff.

But here’s the truth:

Your best deals won’t come from ads.
They’ll come from people.

Deals Are a People Game

Ads can get you attention.
But relationships?
They get you access.

And that’s the name of the game.

The best opportunities, the big money partnerships, the “I can’t believe this just landed in my lap” kind of deals—they don’t come from cold traffic.

They come from warm introductions.
Trusted referrals.
People who say, “You HAVE to talk to Mark.”

Why? Because people don’t do business with strangers.

They do business with trusted connections.

Relationships Are the Real Capital

You think your best asset is your list? Your ad budget? Your killer copy?

Nope.

It’s your network.

The people who know you.
Who trust you.
Who vouch for you when you’re not in the room.

I’ve had million-dollar deals close over dinner, on golf courses, even in DMs—because the
groundwork was already laid.

No funnel.
No retargeting.
No 37-step email sequence.

Just real connection. Real leverage.

“But Mark, I’m Not Well-Connected Yet…”

Great. That means you’re not spoiled by bad habits yet.

So let me tell you what I wish someone told me 20 years ago:

Stop trying to meet 10,000 people.
Start going deep with 10.

Follow up. Stay in touch. Add value. Keep showing up.

This game isn’t about going viral.
It’s about being memorable to the right people.

Here's What to Do Next

If you want to stop relying on cold traffic and start building real capital...

If you want to surround yourself with players who open doors and drop deals in your lap...

👉 You need to be in the right room.

That’s why I built the DM Alliance.
It’s not a course. It’s not a group chat.
It’s a curated room of business owners who get it.

They’ve stopped playing business and started building wealth.

Final Thought

The right ad might get you clicks.
But the right relationship will change your life.

Go build real ones.