Crucial Mistake #2: Obsession With “Avoiding Failure” Rather
Than “Being Successful” (and some strategies for destroying this problem)
(NOTE: This Fatal Flaw is focused on the “mental” aspects of success. And in just a second,
I’ll show you precisely how this is intimately related to real estate investing…)
Here’s an extreme statement: You will get whatever you want out of life. You might disagree with that – but it’s true. It’s called the “Law of Attraction”. It states that you will always attract to yourself the things you focus on internally with most intensity and consistency…
…I don’t know why it’s true. But it is. And virtually all newbies are more focused on “Avoiding Failure” rather than “Being Successful”. This might not seem so bad. After all, it’s a good thing to avoid failure. But the problem is that the human brain doesn’t do a good job of processing negative statements. For example:
Do not think about a 3-headed donkey.
What did you do? In order for you “not to think about” a 3-headed donkey, you first have to create a picture in your
mind of a 3-headed donkey. Now your memory contains a picture of a non-existent animal…
…The 3-headed donkey example is a simple example that does no harm to your mind, because you’ll likely forget it as quickly as you created the picture to begin with. But the notion of “avoiding failure” is far more significant. As a test, consider this command:
Right Now, Think about avoiding failure.
The same principle holds true here.
Before you can consider the notion of “avoiding” failure, you’ve first got to focus on what the term “failure” means. And it’s not pretty. It could mean losing some money. It could mean losing your home. It could mean going bankrupt. It could mean all sorts of things…
…but one thing is true: Everything about your mental concept of failure is negative. And when one focuses so heavily on “avoiding failure”, those negative mental images will definitely permeate your mind and will almost certainly leave you in a semi-paralyzed state, unable to take action.
And when you don’t take action, you don’t succeed. Period.
So here’s my next (and final) challenge to you for this e-Lesson:
Right Now, Think About Massive Success As A Real Estate Investor
What will it mean for you to be massively successful? Will it mean that you own a portfolio of 50 houses that throw off $10,000 to $20,000 per month in cash flow? Will it mean freedom from your job and employer? Will it mean being able to pay for your children’s college education?
Whatever it means to you, the attraction of success is certainly more motivating to your mind than is the avoidance of failure. When you focus on success, your mind will be able to attract… But when you focus on avoiding failure, then your definition of “success” will be nothing more than the
avoidance of disaster. And nobody ever became truly wealthy by focusing on the avoidance of disaster.
This does not mean you shouldn’t use good business sense in advance to protect yourself from problems. For example:
You should absolutely run your real estate business through a legal entity (corporation, partnership,
LLC, etc) of some sort to shield you from any personal legal liability
You should use the very best legalforms & documents available whenever agreeing to buy or sell property
And you should certainly seek out excellent advice from people who are already successful as investors, rather than learning everything “the hard way”
The great news for you, my friend, is that future e-Lessons will address each one of these issues, and many
others, so stay tuned. But in the mean time, I know that you probably have some concerns or questions about being in the real estate investing business, so before I start to educate you on actual real estate strategies, I’d like to learn more about you so I can tailor this training more specifically to your needs, so here’s my question: