RIP Jay Conrad Levinson – Father of Guerrilla Marketing

The world lost a great business mind yesterday morning, and I lost a good friend and mentor. Rest in Peace, Jay Conrad Levinson.

How Jay Conrad Levinson Kicked My Butt And Changed My Game

Years ago, I was working hard but not working smart, trying to build my real estate investing business but working overtime and not really achieving what I wanted to achieve. I was trying different things. Some worked some didn’t.

But then I saw a book called Guerrilla Marketing at the library. It was beat up, marked-up, and the cover was ready to fall off but the title intrigued me so I borrowed it (and ended up keeping it for so long that I had to pay a fine on it!)

I can’t overstate the impact it had on me and my business. I started marketing more effectively (while carrying around that beat-up copy of Levinson’s book and reading it every chance I got).

And still today, many of the marketing methods I rely on to drive motivated sellers and eager cash buyers into my real estate investing business were ideas that I originally discovered (and modified) from Levinson’s book.

Of course I had other mentors and useful resources that helped me in my business but when it comes to marketing, there was only ever one – Jay Conrad Levinson and his Guerrilla Marketing concepts.

People often ask me how they can achieve their goals in their real estate investing business and one of the best pieces of advice that I frequently share is to find some Guerrilla Marketing resources and implement them.

They All Laughed When I Said I Was Going To Thank Jay In Person

As I began to enjoy the fruits of that guerrilla marketing effort, I still deployed Guerrilla Marketing strategies. And it had such an impact on my business that I decided I wanted to meet Jay and thank him in person. People literally laughed in my face when they heard my goal – they said: “Jay is the creator of the biggest marketing brand of all time, why would he meet with you?”

I ignored the naysayers and got an opportunity to meet with him. We became friends and even went on to write 2 Best Selling books together. More on that in a moment.

But first, here’s a video from when we were hanging out together, when I hung out at his house for 3 days.

That’s another lesson for you: Ignore what the naysayers say. They’re nothing to you. The most important thing to pay attention to is what you want to achieve.

Jay Conrad Levinson and I Write 2 Books Together

As Jay and I were talking about his brand (believe me, I was taking notes like crazy!!!) we talked about what real estate investors needed to know to start and grow investing businesses that put cash into their bank accounts regularly.

I showed him some of the things I was doing based on his Guerrilla Marketing lessons and we inked a deal so we could collaborate on a book to combine my knowledge of real estate investing with his knowledge of Guerrilla Marketing.

Our first book together was Guerrilla Marketing For Real Estate Investors: 101 Ways To Market Your Business. We jammed it full of really powerful ideas that are a combination of our collected experience and knowledge, and it is still a favorite book that many of my students mention as being instrumental in helping them. That makes me proud and I know Jay loved hearing success stories from the millions of readers who read all of his Guerrilla Marketing books.

Our second book together came a few years later, Guerrilla Marketing for Real Estate Investors – Discover the #1 Tool Investors Are Using to Get MOTIVATED Sellers – Buyers – Investors & Private Money Lenders Flocking to Them. In this book, we decided to do something different. Instead of giving a huge list of Guerrilla Marketing ideas (as we had done in our first book), we decided to drill down and focus on one of the most powerful tools that Guerrilla-Marketing-savvy real estate investors rely on to drive sellers and buyers to their business. This book also became a best-seller and, frankly, it’s one of my favorite books that I’ve written because it’s so focused on a result-generating tool that I absolutely love, plus it’s the last book that Jay and I completed together.

If you love the work that Jay and I did together, you’ll be happy to know that we have some content for a couple more books in the works and my plan is to publish those next year in his honor.

Get Inspired By Jay Conrad Levinson

I was deeply saddened to hear that Jay Conrad Levinson passed away yesterday morning. He has had a profound impact on millions upon millions of entrepreneurs… and I was sincerely privileged to have known him, learned from him, and helped thousands of real estate investing entrepreneurs.

And do you know what you can do to honor Jay’s memory? I’ll give you a hint: It was something he was just as passionate about as I am… you can take action today to build your real estate investing business. Jay was ALL about taking immediate, smart action. Take action today and do something to build your business. That’s all Jay ever wanted from his readers.

I’ll miss Jay’s wisdom and friendship, and I’ll keep pushing forward as he helped me do. I hope you do the same.

Your friend and mentor,
Mark Evans DM,DN

PS, Did Jay’s Guerrilla Marketing impact you in some way? Share it in the comments below. I’d love to hear YOUR stories about how you’ve built your real estate investing business with Jay’s ideas and concepts.

Sold! The property sold in mintues (Day 30 of 42 of our walk across Spain)

I’m on day 30 of 42 of the Camino De Santiago (Click here to see my schedule). My fiance Deena and I are on a day off, enjoying the sights and relaxing at an outdoor cafe.

In the video I mentioned a couple of things:
Thanks for making my latest Guerrilla Marketing book a bestseller. And, be sure to listen to The Real Estate Power Hour podcast (it’s totally free and packed with stuff you can use right away).

camino schedule walking

The DM,DN reveals his Camino De Santiago schedule (PLUS a powerful lesson that will transform your real estate investing business)

So I’m sitting here, packing up for the 2 month trip to Europe. Leaving on Sunday May 5th 2013.

(I’ll show you the first leg of the schedule in a sec, with the timeline and a pic of my craziness about to happen).

I’m sharing this with you NOT to impress but to accomplish a couple things for you:

1. Think about this: How many business owners do you know can take off and be 100% remote with ZERO PHONE for 2 months and live their dreams while their business is growing? There aren’t many of us. (Heck, even the “gurus” haven’t figured this one out!)

2. See how to do deals virtually: You’ll be witness to deals being done while I’m out of the country. We have some cool things up our sleeve to share with you while I’m walking in Spain to show you that this business can be ran 100% remotely… even from hotel or condo rooms after a long day of walking. (Hint: Not only can you do it remotely but this will also prove once and for all you can do deals even if you haven’t quit your day-job yet… because my temporary “day job” will be walking!)

3. I want to share this journey with you!: It’s not going to be easy walking 490 miles in 42 days. In fact, there will be days when it will be hard. But I’ll keep you posted via email, I’ll be uploading videos of the trip, and I’ll be sharing details about the deals I’m doing while traveling. I want to inspire you and there might be days when I just can’t put one more foot in front of the other and I may need you to inspire me, too!

4. Who is teaching you? I challenge you to contact any mentor you have and ask them if they can take off from their business for 42 days. Heck most can’t go 1 day let alone a week, so I’m not just TALKING about it I actually do run the business virtually; the business doesn’t run me. (Re-read the last sentence.)


With that said, I’ve got to admit it’s a scary feeling. Almost like you’re leaving your first born behind but you have to get comfortable being uncomfortable.

I mean, I’ve been traveling since December 1st, 2010 (2.5 years) now and I plan on doing another 2.5 years…

… But this trip is different.

For starters, I’m walking. I’m usually on a beach with a cocktail in my hand and a cigar, enjoying the beach and the water and sunshine – as I was doing in the video I did here for you on Monday.

But this trip is different because it PUSHES me out of my comfort zone … BIG TIME!

I mean, this is 180 degrees from anything I or Deena have ever done! I’m all about getting out of my comfort zone. I become a better person and more importantly, my business becomes better as well.

You see, it’s all about the structure of the business and what your goals are with your business. But trust me when I tell you this: While on this journey, deals will be flowing and business will run as if I was sitting in an office in Florida instead of walking through the centuries-old path of Camino De Santiago.

Truth is, you wouldn’t know if I was in an office or in a foreign country as the way I’ve structured my business is ran from anywhere. So while the so-called real estate investing gurus are answering their phone and chained to their desks (they can’t go anywhere because they’re afraid they’re going to miss a call), or selling you the DREAM from a stage traveling state to state, city to city , I’ll be walking with Deena on an ancient path that millions have taken before. No ringing phones at all! Just pure bliss.

So, I may be crazy but I’m off on the 42 day trek across northern Spain, known as the Camino De Santiago and I leave on Sunday, May 5th.

I want to share my schedule with you so you can see the craziness that I’m about to embark upon starting at 7 AM EST Sunday morning.

Here’s my travel schedule starting Sunday morning:

Sunday at 7 AM: (Flight) Ft Lauderdale, to NYC (JFK).

Arrive in NYC around 10:30ish. Carmel Car Service swoops us up and whisks us off to a very cool hotel in the City on 54th ST. (If you’re in NYC, hit me up!).

Sunday: Hang out and get a couple drinks with Deena and meet my famous TV actor buddy, and connect with a couple guys who have bought 7 properties off of me in the last 6 months. (They have more to invest).

Monday meeting at 7 AM: 3 meetings. First one is at Starbucks with a loyal fan from my list. Then a lunch meeting with my Deal Coordinator who lives in Long Island. Then a 2 PM meeting with a private investor.

5 pm: Carmel Car Service picks Deena and I up at our cool hotel and swoops us to the airport.

Arrive at JFK airport and fly to Paris on an overnight flight (This is a major trick to game the time change and not have jet lag).

Tuesday: arrive in Paris 1 PM Paris time.

Driver picks us up and swoops us to our Hotel – it has a view of the Eiffel tower. (I know romantic right?) It’s for Deena, I swear :)

Wednesday: Hang out in Paris all day. (We’ve been before so have seen most of the tourist things). One meeting with an investor buddy who is traveling to Paris randomly – we’re going to connect and talk shop.

Thursday: 5 AM, Driver picks us up and takes us to the airport.

Off to Biarritz, France (1.5 hour flight)

Arrive in Biarritz airport (8:30 AM)

Hotel Ramuntcho — a 16 room hotel

Driver picks us and takes us 1 hour 20 minutes to St Jean Pied De Port France. Arrive on the 9th.

Stay all night at the Hotel Ramuntcho (pictured to the right).

Then we wake up at 4:30 AM, eat breakfast, and then it all STARTS


The “Real Journey” – the Camino walk – starts for Deena and I on the 10th. The goal is to start walking at 5:30 AM to get a jump on it… we’re morning people so this shouldn’t be an issue.

First day of walking: 26 KM (16.15 miles)

Sounds fun right? lol… see the image below to see the daily walk schedule for the 42 days. I tried to get it as clear as possible for you to view. (We do have a couple days off to visit the cities but I’m guessing not enough days off.)

(Click the image to see a bigger version of my schedule)

The DM’s schedule for the Camino De Santiago

Fun fact: We just booked up everything yesterday because I feel you can get better deals on trips like this when you wait toward the last minute. Many would be scared to death to wait for the last minute but, from my experience, plane tickets and hotels typically have last minute specials and we did get a great price on all of our trip. (… At least that’s what Deena told me :) )

With that said, I’m not going on the cheap here, so I’m not going to talk about how to save a buck or two by choosing middle-row seats at the very back of the plane. The only part of the plane I need to be on is the front where all the BAD kids have to sit :) (Hmmm… interesting. As students, we all wanted to sit at the back of the bus but on the plane we adults have to pay 4 times the amount to sit in the front. I may have been on to something when the bus driver always made me sit up front because of some sort of shenanigans I was up to).

So check out the itinerary above and check back to this blog regularly to get updates, pictures, videos, and more. This is going to push me out of my comfort zone and I want it to inspire you to stretch out of your comfort zone, too. That’s what this trip is all about for me, and that’s what real estate investing is all about as well – stretching yourself to become a better person and to pursue your goals and dreams.

Your friend and mentor,

Mark Evans DM,DN

PS, Keep checking back to this blog because I’ll be posting throughout my trip, keeping you updated VIRTUALLY on how my real estate investing biz is running evening through I’m out walking the Camino De Santiago. I’ll share with you some secrets so that you can run your biz virtually too — so you can work ON your business from anywhere (instead of IN your business while stuck at a desk). And please leave comments, questions, (and maybe even an encouragement for Deena and I when our feet don’t want to take another step!)